Tuesday, October 13, 2009

Radio Doesn't Know Who You Are Anymore


  1. Joe,
    You hit the nail right on the head, but I'm afraid you are preaching to the choir. I'm pretty sure the folks who need to hear this message aren't reading yours, or anyones blog posts. They aren't anyones friend on facebook and never tweet. I'll bet that the folks who read this post already know that what you say is true and, unfortunately, are powerless to do anything about it.
    A couple of things that really stick out to me are your comments about the number of spots in a cluster and the overall poor quality of the spots aired.
    Those of us who have been in radio longer than a few years remember when radio was cool and people had favorite stations. I think they still exist, but for many that favorite station is Pandora or their iPod.

  2. Patience has something to do with radio's travails. Even with call-ins, texting and email, if a kid has to wait a halfhour to hear their request, they have moved on to a new website, haircut, musical style, a new city. Radio was an adventure when music was innovative, the only way short of living at the local record shop (the WHAT?) to hear something original. Radio drove sales for a long time. You learned to trust certain DJs to bring you what you wanted to hear or to expand your horizons with the bizarre and the unknown. And we bought, albums, in bulk. Music is cheap now, more disposable than ever. And the quality has suffered. There is no memory, no patience to hear the past masters. There must be millions who believe the Killers are a good rock band, pushing the envelope with their guitars and melodies. Sad...